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“Why Music?” video wins awards
The School of Music’s overture video “Why Music?” is the winner of two Internet Advertising Competition Awards. The video won Best Education Online Video and Best Music Online Video in the competition produced by the Web Marketing Association.
The Internet Advertising Competition awards recognize excellence in online advertising. Entries compete head-to-head with other entries in their specific category, and are judged based on creativity, innovation, impact, design, copywriting, use of the medium, and memorability.
View the list of winners in this year’s online video categories here.
“Why Music?” is an inspirational video that celebrates the Yale School of Music and its mission. The video weaves YSM’s programs and history into a cinematic symphony that combines a world-class original soundtrack, gorgeous cinematography, and dazzling visual effects. It was written, directed, and scored entirely by graduates and current students of Yale University, and features musicians from a variety of YSM ensembles.