[ events ]

YSM students invited to Nov. 12 workshop on promoting events

Astrid BaumgardnerThe Office of Career Strategies will hold a workshop on Wednesday, November 12 called How to Market and Promote Your Events. The one-hour workshop will be led by Astrid Baumgardner, head of the Office of Career Strategies. Topics will include:

  1. How to Find and Build Your Target Audience
  2. How to Create a Marketing Message
  3. How to Disseminate Your Message

MORE

Published November 3, 2014
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[ events ]

Career Strategies event Sep. 22 features conversation with David Shifrin

David ShifrinThe Office of Career Strategies will kick off the new school year with an animated conversation featuring world-famous clarinetist and YSM professor David Shifrin. The event takes place Monday, September 22, 2014 from 4:30–6 pm in Sprague Hall.

Astrid Baumgardner, Coordinator of Career Strategies, will moderate the conversation, which will also include three YSM students: Christina Hughes, flute; Kevin Schaffter, clarinet; and Sam Suggs, double bass. MORE

Published September 5, 2014
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[ career strategies ]

Learn the essentials of grant writing in April 30 workshop

Elaine Carroll

The Office of Career Strategies will present a work on The Essentials of Grant Writing on Wednesday, April 30. Grants are an important source of funding for today’s musicians. The workshop will be led by Elaine Carroll, Executive Director of the New Haven Symphony Orchestra. It will take place 4:30–6 pm in Leigh Hall 402. Ms. Carroll will explain the essentials of successful grant writing, including a comprehensive review of the following topics:

  • Finding and researching grants
  • Communicating with prospective funders
  • Writing the grant proposals MORE
Published April 17, 2014
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[ career strategies ]

Career Strategies offers two workshops in April

Astrid Baumgardner, the coordinator of Career Strategies at YSM, recently announced two new workshops to take place this April. The first, to be held April 14, will bring back Steve Blum to discuss the basics of investing with students. In the second, scheduled for April 30, Elaine Carroll of the New Haven Symphony will introduce participants to the skills needed for grant writing and fundraising.  MORE

Published March 27, 2014
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[ events ]

Office of Career Strategies presents panel discussion Nov. 19

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Hughes

The Office of Career Strategies announces its next career event: a panel discussion among YSM alumni that will take place Tuesday, November 19 at 10:30am.

The four YSM alumni on the panel will speak about entrepreneurship and how they created successful careers after studying at Yale. There will be opportunities for audience questions, as well as time to meet the panelists after the event.

Space is limited, so interested students should RSVP early.

missy mazzoli composer alumni

Mazzoli

The panelists are: MORE

Published November 13, 2013
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[ career strategies ]

Jeff Conner speaks about The Entrepreneurial Musician Oct. 21

conner-jeffThe Brass Studios and the Office of Career Strategies will present a talk with Jeff Conner, the founder of Boston Brass Ensemble, on Monday, October 21 at 4:15 pm.

Meet Jeff Conner, founder of the successful 20-year old Boston Brass Ensemble, who will speak about The Entrepreneurial Musician: Tools to Catapult Your Success in the Music World. Students will learn how to start an ensemble, launch a music career, derive multiple income streams, manage your finances, and build and maintain a network.

This workshop is a must for students who want to know how to start and run a successful ensemble, as well as anyone who is wondering how to launch a successful and financially sustainable career as a musician.   MORE

Published October 10, 2013
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[ career strategies ]

March 28: So Percussion talks entrepreneurial marketing

Next Wednesday, two members of So Percussion will share their insights on creating and running a successful ensemble. In their presentation, Adam Sliwinski ’04MM, ’09DMA and Josh Quillen ’06MM will focus on marketing, particularly how So’s four members have leveraged social media and their network of relationships.

Astrid Baumgardner, the School’s director of career strategies, said: “For anyone wondering how to get yourself out there, this presentation is a must.”

Sliwinski and Quillen will be on hand to answer questions, offering an exciting opportunity to hear from successful YSM alums how to carve a path through the musical landscape of the twenty-first century. MORE

Published March 23, 2012
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The role of technology in the field of classical music

By Astrid Baumgardner, coordinator of career strategies
(Originally posted
HERE)

This week, I had the privilege of moderating a panel at the Yale School of Music on the Role of Technology and its impact on the field of classical music. Our three speakers contributed their unique perspectives on the impact of technology on the dissemination and promotion of classical music:

Greg Anderson, a Yale School of Music graduate and one half of the technologically and musically innovative Anderson & Roe Piano Duo, who were pioneers in using YouTube and other social media to connect with their growing fan base;

Anya Grundmann, Executive Producer of NPR Music, who champions classical music on NPR’s internet radio platforms through a variety of innovative, award-winning programs; and

Jessica Lustig, Managing Director and Founding Partner of 21C Media Group, a leading PR, marketing, and consulting group specializing in classical music and the performing arts. Lustig was the project architect of the YouTube Symphony Orchestra concert last March that attracted nearly 34 million viewers on-line and through mobile devices. MORE

Published February 10, 2012
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Four Music Entrepreneurs: How do they do it?

By Astrid Baumgardner, coordinator of career strategies
(Originally posted
HERE)

Many young musicians wonder how to go about creating a career in music. They may have a general idea of what they want to do but they are not sure of the steps to take. To help them see that it is indeed possible to create a successful career path in music, I invited four recent alumni of the Yale School of Music (who graduated from YSM between 2004 and 2010) to talk to my students about their career paths and what they have learned about creating successful careers as musicians in today’s world.

The panelists were:

Timo Andres (’07 BA, ’09 MM): pianist/composer with a hit CD and an active freelance career as a pianist and composer;

Tina Hadari (’04 MM): violinist, member of the Haven String Quartet and founder of Music Haven, a non-profit in New Haven that provides tuition-free string instruction to underprivileged youth;

Paul Murphy (’06 MM): freelance trumpeter and teaching artist with the New York Philharmonic; and

Sam Quintal (’10 AD): violist and member of the Jasper String Quartet.

This wonderful group of artists showed that it is indeed possible to make one’s way in the world as a musician, and that there are many different paths to creating career success. Here are some of the top lessons that I gleaned from their remarks, which center on the themes of knowing your mission and purpose, proactively creating your own opportunities and making your luck happen, nurturing relationships, taking risks, maintaining high standards and working hard at your career development. MORE

Published February 2, 2012
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Saturday Seminar to explore the role of technology

The next Saturday Seminar of the 2011–2012 academic year will take place on February 4. The topic will be The Role of Technology.

Led by Astrid Baumgardner, the coordinator of YSM’s new Career Strategies Office, the seminar will feature three guest panelists: Greg Anderson, Anya Grundmann, and Jessica Lustig. The seminar begins at 11 am on the stage of Morse Recital Hall.

Greg Anderson (left) is a 2008 School of Music graduate and one half of the technologically and musically innovative Anderson & Roe Piano Duo.

Anya Grundmann (pictured at right) is Executive Producer of NPR Music, the part of the network that develops and presents music on a variety of radio and online platforms.

Jessica Lustig, Managing Director and Founding Partner of 21C Media Group, was the more project architect of the YouTube Symphony Orchestra concert last March that was viewed by 34 million people.

All three guest speakers work in areas that blend music and technology in new and interesting ways. The use of technology and new media has become an increasingly important part of the broad fields of music and the arts, and many artists employ these technologies to broaden their audience, connect with their fans, and promote their careers.

“Our first seminar in September was a great success,” said Associate Dean Michael Yaffe, “and I hope that students will take advantage of this next session.”

Students must register for the Saturday Seminar in advance. Registration is now open.

Published January 20, 2012
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