[ Career Strategies Students & Alumni ]

March 28: So Percussion talks entrepreneurial marketing

March 23, 2012

Next Wednesday, two members of So Percussion will share their insights on creating and running a successful ensemble. In their presentation, Adam Sliwinski ’04MM, ’09DMA and Josh Quillen ’06MM will focus on marketing, particularly how So’s four members have leveraged social media and their network of relationships.

Astrid Baumgardner, the School’s director of career strategies, said: “For anyone wondering how to get yourself out there, this presentation is a must.”

Sliwinski and Quillen will be on hand to answer questions, offering an exciting opportunity to hear from successful YSM alums how to carve a path through the musical landscape of the twenty-first century.

The event takes place Wednesday, March 28, 5–7 pm, in Leigh Hall 402. Interested students should RSVP as soon as possible to Ashley Starkins.

About So Percussion

Since 1999, So Percussion has been creating music that explores all the extremes of emotion and musical possibility.  Called “astonishing and entrancing” by Billboard Magazine and “brilliant” by the New York Times, the Brooklyn-based quartet’s innovative work has quickly helped them forge a unique and diverse career.

Excitement about composers like John Cage, Steve Reich, and Iannis Xenakis – as well as the sheer fun of playing together – inspired the members of So to begin performing together while students at the Yale School of Music. A blind call to David Lang, Pulitzer Prize-winning composer and co-founder of New York’s Bang on a Can, yielded their first commissioned piece, the so-called laws of nature.  So’s recording of the so-called laws of nature became the cornerstone of their self-titled debut album on Cantaloupe Music. In subsequent years, this relationship would blossom into a growing catalogue of exciting releases: Steve Reich’s masterpiece Drumming; So member Jason Treuting’s amid the noise; Treasure State, a collaboration with the electronic duo Matmos; and Paul Lansky’s Threads.

So’s ongoing body of original work has resulted in exciting new projects such as the site-specific Music For Trains in Southern Vermont and Imaginary City, a fully-staged sonic meditation on urban soundscapes commissioned by the Brooklyn Academy of Music for the Next Wave Festival 2009 in consortium with 5 other venues. So’s next theatrical project, where (we) live, is slated to premiere in the fall of 2012.

So Percussion is increasingly involved in mentoring young artists. Starting in the fall of 2011, its members are co-directors of a new percussion department at the Bard College-Conservatory of Music. The summer of 2009 saw the creation of the annual So Percussion Summer Institute on the campus of Princeton University. The Institute is an intensive two-week chamber music seminar for college-age percussionists featuring the four members of So as faculty in rehearsal, performance, and discussion of contemporary music for students from around the world.

So Percussion has performed their unusual and exciting music all over the United States, with concerts at the Lincoln Center Festival, Carnegie Hall, Brooklyn Academy of Music, Stanford Lively Arts, the Cleveland Museum of Art, and many others. In addition, recent tours to the United Kingdom, Russia, Australia, Italy, Germany, Spain, and the Ukraine have brought them international acclaim.

With an audience comprised of “both kinds of blue hair… elderly matron here, arty punk there” (as the Boston Globe described it), So Percussion makes a rare and wonderful breed of music that both compels instantly and offers rewards for engaged listening.