The role of technology in the field of classical music

By Astrid Baumgardner, coordinator of career strategies
(Originally posted
HERE)

This week, I had the privilege of moderating a panel at the Yale School of Music on the Role of Technology and its impact on the field of classical music. Our three speakers contributed their unique perspectives on the impact of technology on the dissemination and promotion of classical music:

Greg Anderson, a Yale School of Music graduate and one half of the technologically and musically innovative Anderson & Roe Piano Duo, who were pioneers in using YouTube and other social media to connect with their growing fan base;

Anya Grundmann, Executive Producer of NPR Music, who champions classical music on NPR’s internet radio platforms through a variety of innovative, award-winning programs; and

Jessica Lustig, Managing Director and Founding Partner of 21C Media Group, a leading PR, marketing, and consulting group specializing in classical music and the performing arts. Lustig was the project architect of the YouTube Symphony Orchestra concert last March that attracted nearly 34 million viewers on-line and through mobile devices. MORE

Published February 10, 2012
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Saturday Seminar to explore the role of technology

The next Saturday Seminar of the 2011–2012 academic year will take place on February 4. The topic will be The Role of Technology.

Led by Astrid Baumgardner, the coordinator of YSM’s new Career Strategies Office, the seminar will feature three guest panelists: Greg Anderson, Anya Grundmann, and Jessica Lustig. The seminar begins at 11 am on the stage of Morse Recital Hall.

Greg Anderson (left) is a 2008 School of Music graduate and one half of the technologically and musically innovative Anderson & Roe Piano Duo.

Anya Grundmann (pictured at right) is Executive Producer of NPR Music, the part of the network that develops and presents music on a variety of radio and online platforms.

Jessica Lustig, Managing Director and Founding Partner of 21C Media Group, was the more project architect of the YouTube Symphony Orchestra concert last March that was viewed by 34 million people.

All three guest speakers work in areas that blend music and technology in new and interesting ways. The use of technology and new media has become an increasingly important part of the broad fields of music and the arts, and many artists employ these technologies to broaden their audience, connect with their fans, and promote their careers.

“Our first seminar in September was a great success,” said Associate Dean Michael Yaffe, “and I hope that students will take advantage of this next session.”

Students must register for the Saturday Seminar in advance. Registration is now open.

Published January 20, 2012
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CD featuring Yale alums becomes No. 1 featured classical album on iTunes

Grace Cloutier ’05MM and the vocal ensemble Etherea, which includes several Yalies, have seen their recent album rising on the charts. Ceremony of Carols, on Delos, became the No. 1 featured classical album on iTunes and debuted at No. 4 on the Billboard ‘traditional classical’ charts.

Yale alumni featured on the album include not only Cloutier but also Arianne Abela ’10MM, Awet Andemicael ’10DIV, Alan Murchie ’85BA, ’07DIV, and Lucy Fitz Gibbon ’10BA, as well as Yale staff members Rebekah Westphal (Director of International Admissions, Yale College) and Derek Greten-Harrison (Admissions and Student Affairs, Institute of Sacred Music).

Opera News offered a rave review, saying that “The singers of Etherea impress the listener with their dynamic range and flexible technique” and “present an elegant, nuanced reading of Britten’s score.” In addition, “Cloutier provides superb accompaniment throughout, and in addition to the solo harp interludes in the Britten and Rutter, she excels in a lush, romantic performance of Gliere’s Impromptu for Harp.”

Other Alumni Recordings

Greg Anderson ’08MMA, with his piano duo partner Elizabeth Joy Roe, released When Words Fade on the Steinway & Sons label. The debut release from Anderson & Roe is captured by multi–Grammy-winning producer Steven Epstein. When Words Fade features original piano four-hand arrangements of vocal repertoire and popular songs by composers from Vivaldi, Rachmaninov, and Schubert to Michael Jackson, Radiohead, and Coldplay. Packaged with the CD is a bonus DVD featuring dramatizations that re-interpret four of the wordless piano duos and their emotional potency with a modern twist. Watch their video of Schubert’s Erlkönig HERE. MORE

Published December 1, 2011
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Pianist Greg Anderson performs music from Bach to Radiohead

Sep. 29 Doctor of Musical Arts recital also features Anderson & Roe Duo

The Yale School of Music presents the pianist Greg Anderson in a Doctor of Musical Arts recital on Thursday, September 29, 2011 at 8 pm in Morse Recital Hall (located in Sprague Hall at 470 College Street).

Known for his adventurous programming, Anderson will perform an eclectic assortment of music, from Bach to Rachmaninoff to Radiohead.

The concert will open with two solo piano works: J.S. Bach’s French Suite in G major and Rachmaninoff’s Sonata No. 1 in D minor, Op. 28.

The second half of the program will feature the Anderson & Roe Piano Duo, Anderson’s longstanding musical partnership with Elizabeth Joy Roe. Their program, featuring fantasies and arrangements by Anderson himself, will include Bach’s “Erbarme Dich” from the St. Matthew Passion; Aria (“Lo, at Midnight”) from the Bachianas Brasilieras by Villa-Lobos; Radiohead’s “Paranoid Android” from the album OK Computer; and the Fantasy for two pianos from Bizet’s opera Carmen. MORE

Published September 14, 2011
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